Events & Projects
Olney Village Center & Olney Town Center Sounds of Summer Concert Series (2009) Rockville Town Square Flower & Garden Festival (2008) Network Alliance Inc. 10th Anniversary Celebration (2007) REALTOR Association Trade Shows (2005 & 2006) Leadership Fairfax, Inc, Leadership Gala (2000 & 2001)
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Secured a variety of well known music groups to perform.
-On-site event management and logistics for a four week concert series.
Rock Creek Village Center Acoustic Concert Series (2009)
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
-Developed and distributed press releases and media alerts to area media and community blogs.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Secured a variety of music groups to perform for the six week concert series.
Rockville Town Square Kids Night Series (2009 & 2008)
-Researched, secured and managed a variety of entertainers for the eleven week series.
-On-site event management and for Kids Night Series.
Rockville Town Square Cinco de Mayo (2009)
-On-site event management and logistics for Cinco de Mayo Event.
-Coordinated permit needs and event logistics with the City of
-Secured and managed appropriate vendors for the event.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
Myers Public Relations LLC Public Relations Project (2009)
-Developed press releases on an as needed basis.
-Researched and determined the appropriate content to include in each press release.
Manassas Mall Camp Expo (2009)
-On-site event management and logistics for Manassas Mall Camp Expo.
-Researched and determined the appropriate schools, camps and organizations for participation in the event.
-Developed a Camp Expo Package that was distributed to appropriate schools, camps and organizations.
-Coodinated logistics with schools, camps and organizations that exhibited at the event.
Rockville Town Square Holiday Tree Challenge (2008)
-On-site event management and logistics for Holiday Tree Challenge.
-Managed communication and logistics with school groups for participation in the event.
-Coordinated communication and logistics with Montgomery County Housing Opportunities Commission for participation of needy families and volunteers.
-Developed and distributed press releases and media alerts to area media alerts and community blogs.
- Maximized public relations efforts by leveraging the Montgomery County Housing Opportunities Commissions and participating school groups connections and reputations with the local media.
Rockville Town Square Holiday Open House & Tree Lighting (2008)
-On-site event management and logistics for Holiday Open House & Tree Lighting.
-Developed and distributed press releases and media alerts to area media alerts and community blogs.
-Researched, secured and managed a variety of entertainers and performers for the event.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
Olney Village Center & Olney Town Center Holiday Filmfest (2008)
-Developed and managed production of website to promote the Filmfest.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
Rockville Town Square Hay Day (2008)
-On-site event management and logistics for Hay Day Event.
-Researched, secured and managed a variety of entertainers for the event.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
Manassas Mall School Spirit Event (2008)
-On-site event management and logistics for School Spirit Event.
-Researched and determined the appropriate school groups, businesses, organizations, clubs and non-profits for participation in the event.
-Developed a School Spirit Exhibitor & Sponsorship Package that was distributed to appropriate school groups, businesses, organizations, clubs and non-profits.
-Coodinated logistics with school groups and vendors that exhibited at the event.
Rockville Town Square Jazz Festival & Taste of The Town Square (2008)
-On-site event management and logistics for Jazz Festival with over 2,000 attendees.
-Secured a variety of jazz musicians to perform at the event.
-Managed logistics of the Taste of the Town Square with participating restaurants and other vendors.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
Silver Eagle Group Groundbreaking Ceremony (2008)
-On-site event management and logistics for Groundbreaking Ceremony with over 30 attendees including state and local officials.
-Managed invitation and registration process including calling all invitees to confirm their availability for the event; producing and distributing event email invitations and following-up to ensure attendance.
-Managed communication with VIPs including requests to speak and participate in the event.
-Managed design, production and placement of event collateral including directional signage, project renderings and other signed needed for the event.
-Researched and secured appropriate vendors for the event including (but not limited to) equipment rental company and photographer.
-On-site event management and logistics for Flower & Garden Festival with over 750 attendees.
-Researched and determined the appropriate flower and garden related businesses, organizations, clubs and non-profits for participation in the event.
-Developed a Flower & Garden Festival Exhibitor & Sponsorship Package that was distributed to appropriate flower and garden related businesses, organizations, clubs and non-profits.
-Developed and implemented traffic building opportunities for the merchants to participate in the event.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
Retail Grand Openings for Bethesda Lane at Bethesda Row (2008), Rockville Town Square (2007) & Phase Two at The Village at Shirlington (2007)
-On-site event management and logistics for Retail Grand Openings hosting over 2,000 attendees.
-Managed design, production and placement of advertisements, signage, flyers and other marketing materials.
-Researched and secured appropriate entertainers and performers for each event.
-Developed and implemented traffic building opportunities for the merchants of each location.
-Developed program and flow for the event including work assignments for volunteers and temporary staff.
-Event management and logistics for 10th Anniversary Celebration hosting over 100 clients.
-Developed and managed event timeline and budget.
-Skillfully managed public relations efforts including development and distribution of event press release and communication with key media contacts to publicize the event.
-Created and produced of marketing materials for the event including the email save the date, printed invitations, signage and event program.
-Managed fundraising aspect of the event through the development of a solicitation letter and securing donations maximize the monies raised.
-Developed and executed marketing strategy to increase traffic and visibility for Countrywide Home Loans booth at three major REALTOR Association Trade Shows.
-Created marketing materials including trade show booth back drop, signage, and marketing collateral.
-Maximized branding efforts for Countrywide Home Loans through sponsorship opportunities.
-Event management and logistics for yearly fundraiser hosting over 400 people.
-Developed and managed event timeline and budget.
-Created engaging communications pieces including the event script and the event outline.
-Developed marketing materials including event program, power point presentation, signage and website.
-Managed public relations efforts including the development and distribution of press releases.
-Secured high-profile business leaders as emcee to increase visibility for the event.
Advertising Production and Placement - Federal Realty Investment Trust, Countrywide Home Loans, Leadership Fairfax, Inc. and Springfield Mall
-Researched and developed target market to determine the appropriate media for advertising campaign.
-Developed and produced ad copy and graphics.
-Skillfully negotiated advertising contracts and tracked success of ad placement.
Sponsorship Program Management - Leadership Fairfax, Inc. and Springfield Mall
-Developed sponsorship categories and effective marketing materials for sponsorship program.
-Secured major sponsors for events and programs.
-Ensured that sponsors maximized their branding opportunities through events and programs.
Brand Development and Implementation – South County Middle School Solutions Group, Leadership Fairfax, Inc. and Springfield Mall
-Created a consistent branding message to gain visibility and recognition for organization.
-Developed a coordinated effort to implement messaging into all marketing efforts.
Newsletters - Leadership Fairfax, Inc. and Springfield Mall
-Designed and produced newsletter including development of articles and photo editing.
-Managed database and distribution of newsletter to target market.