Event management and logistics for corporate events and meetings
-Successfully manage the full-life cycle of events
-Create and implement high-impact program concepts, themes and ideas
-Development and production of marketing materials and communications pieces
-Oversee on-site event logistics
Strategic planning
-Develop strategic objectives for each project to ensure targeted marketing outcomes are reached
Advertising production and placement
-Research media appropriate for target market
-Negotiate advertising contracts
-Develop ad copy and design
-Manage placement of ads
-Track success of advertising
-Manage accounts payable process
Public relations
-Determine appropriate media contacts for the best results for public relations efforts
-Development of press releases
-Distribution of press releases among appropriate media contacts
-Follow up and tracking of public relations efforts
Direct mail campaigns
-Creation of direct mail pieces
-Development of direct mail schedule for results oriented campaign
-Research to determine the most results oriented approach in reaching target market
-Manage the production and distribution of direct mail pieces
-Database management
Customer loyalty programs
-Design customer loyalty programs specific to each client to increase traffic and sales
-Manage customer loyalty program logistics
-Develop marketing collateral and communications for program
-Develop promotional campaign to gain awareness of program
Brand development and implementation
Collaborate with client to create a consistent branding message
Develop a comprehensive plan to implement messaging into all marketing efforts
Sponsorship program management
Development of sponsorship categories
Creation of attractive marketing materials for sponsorship program
Ensure that sponsors maximize their branding opportunities through events and programs
Newsletters
-Design and production of newsletter
-Development of articles
-Photo editing
-Production and distribution of newsletter to target market
Manage miscellaneous marketing related projects
-Leverage past experience to manage miscellaneous marketing related projects on as needed basis