Develop strategic objectives for each project to ensure targeted marketing outcomes are reached
Successfully manage the full life-cycle of events
Create and implement high-impact program concepts, themes and ideas
Development and production of marketing materials and communication pieces
Manage on-site event logistics
Research and determine appropriate media for target market
Negotiate advertising contracts
Develop ad copy and design
Manage placement of ads
Track success of advertising
Develop and maintain social media pages and channels
Create and implement email campaigns
Curate timely responses to community questions and concerns
Determine appropriate media contacts for target market
Development and distribution of press releases
Follow-up and tracking of public relations efforts
Leverage past experiences to manage miscellaneous projects on an as needed basis
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